Phase 1 Plan and Explanation

To kick off our brand and build pre-awareness we created 3 different micro-stories that will cost us a budget of 0 dollars to produce and release. These include a podcast, web series and music album.

Podcast
 * Title: The Dying Breed
 * Platform: Soundcloud
 * Logline:

Web Series
 * Title: WhY
 * Platform: YouTube
 * Logline: On the verge of a population crisis, Delilah Cole goes on a quest to uncover the mystery behind the reason for no males being born into the world; when she notices the uproar in male baby corpses in Ashhole she takes matters into her own hands to restore the gender balance.


 * This story reveals the main character into our world who will ultimately become the hero. YouTube revealed in May 2019 that more than 250 million hours of content are watched on the platform every single day, increasing from 180 M in June 2018. By distributing on YouTube, we have the potential to run ads on our videos and drive revenue whilst also building pre-awareness with a fan base that is engaged and excited to explore deeper into the storyworld.

Music Album
 * Title: Broken
 * Platform: Spotify
 * Logline: The album is about a young man from the green light district. John is a broken young man that has been sexually abused by his mother.
 * The genre of the album will be pop and we’ll be targeting men and women age 18-35 . We plan on release the album thru apple music, spotify, and tidal.  According to a new industry report, global recorded music revenues jumped 9.7 percent in 2018 to reach $19.1 billion — up from $17.4 billion in 2017. Streaming music revenues, in particular, now account for nearly half (47 percent) of global revenue, thanks to a sizable 32.9 percent jump in paid streaming last year.